BCBG is French for "Bon Chic, Bon Genre",
which translates to, "Good Style, Good Attitude."
An attitude interpreted through an eyewear mix of spectacular
materials and innovative designs - from the modern and elegant
to the bold and fashion forward.
BCBG Max Azria Eyewear defines
global trends with a combination of European sophistication and
American spirit. Founded by designer Max Azria
in 1989, the BCBG MAXAZRIA brand features fashion-forward
designs that combine European sophistication with true American
Women's frames feature faceted and
textured metals, bronze and acetate combinations and
sophisticated semi-rimless designs. The men's line boasts
an impressive angular and geometric shapes
in full acetate, metal-acetate and semi-rimless styles.